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Why Your Life and Your Business Depends on You Being Able to Say No
Saying no is one of the most powerful things you can do in life. Saying no to something that isn’t what you want and that isn’t a good use of your time means that even if nothing else is happening at the time, you are actually saying yes to something that is what you want and that is a good use of your time.

Why the Current AI Frenzy Will Not Last
I’m not opposed to using any form of technology, and I’ll happily use AI if it serves my purposes.
Like most copywriters, I write to encourage AI to pick up my client’s content, because I’ll do whatever needs to be done to support Australian small and medium businesses.
But I predict it’s just a matter of time before the tiresome and annoying AI frenzy that we’re dealing with at the moment will disappear.

Keep the Faith: Money Will Always Flow to You
I don’t know about you, but I absolutely love talking about the energy behind money. All of us have experienced the energy behind money at some point, either when we’ve given it, received it, or both.

How to Enjoy (Rather Than Stress Out About) Your First Pair of Reading Glasses
I recently started wearing my very first pair of reading glasses. I’ve never ever worn glasses before, so wearing glasses is completely foreign territory for me. Of course I’m not the only one, this is foreign territory for anyone who goes through life without glasses until they start needing them

Buying from Australian Small Businesses is a Vote for the World You Want to See
I was talking to a good friend of mine the other day. She mentioned how soulless, dreary and unsatisfying the shopping centre experience is, with these centres dominated by large corporate chains and franchises. She commented on how difficult it was to find interesting Christmas gifts when there aren’t small

How to Improve Brand Loyalty
Brand loyalty is extremely powerful and a topic that is worth exploring in depth. But firstly, let me just say that I am aware that the woman in the above photograph looks like she’s had way too much coffee. However, because she is a great example of a happy customer,

The Worst Business Buzzwords Ever
What buzzwords and catchphrases do you love or hate? Personally, I love to hate the following buzzwords: Team I’m a proud individualist, so I’m not endeared to the word team at all. And I especially hate it when it’s used in place of the word staff. Personally, if I’m a

Change Equals Growth
I discovered how brilliant change is later than a lot of people do, and I seriously wonder why it took me so long. These days I absolutely love change and the growth that goes along with it. And this makes sense, because every living organism is designed to grow.

The Number of Touchpoints You Need Before a Client Buys From Your Business
Firstly, I need to thank the awesome Nat Korak from The Content Collab for discussing the touchpoints concept as part of an awesome presentation at a Wheatbelt Business Network event. A touchpoint, according to Merriam-Webster, is “an interaction for the purpose of building or maintaining a relationship.” And in the

6 Comical & Just Plain Bad Photos You Should Never Use to Market Your Business
Have you come across comical photos on business websites? I have. Below are six examples of photos I’d never use to market a business: 1. Out of place and low resolution stock photos of people Don’t get me wrong, this woman’s afro is impressive and that terry towelling outfit is

A Humorous Look at the History of Dressing as a Business Woman
Historical female business attire really is the stuff of nightmares. And the worst thing is, it really wasn’t that many years ago when acceptable women’s business attire was this scary. Below are five examples of such attire that I praise the Lord I don’t have to wear anymore: Pencil Skirts

4 Strategies to Make Business Networking Events More Enjoyable
4 Strategies to Make Business Networking Events More Enjoyable I used to hate business networking events. But now, I actually enjoy them. I used to hate business networking events partly because they actually required me to talk about this business baby that I’d worked so hard to conceive and give

Start Local First: Marketing a New or Growing Business
The Most Effective Way to Market a New or Growing Business When I first started my business many years ago I was a complete space cadet. I thought that because I had a website up on the internet, I’d somehow magically attract business enquiries from across the state and across

6 of the Most Humorous Advertising Videos Ever Made
6 of the Most Humorous Advertising Videos Ever Made I love humorous advertising videos because they celebrate what it is to be human, and they’re of course entertaining as well as memorable. We all get bogged down in seriousness, and humour is so valuable in giving us more lightness in

6 Tips to Help you Survive Developing and Growing a Business
6 Tips to Help you Survive Developing and Growing a Business The initial phase of a business journey is pretty amazing, but it’s also hugely challenging. It’s one of those beautiful periods of time where your brain is constantly learning but your capacity is also being tested in every way.

The Magical Combination of Exceptional Service and Business Marketing
The Magical Combination of Exceptional Service and Business Marketing The quality of service we provide to our clients and customers is intrinsically and inseparably related to our marketing efforts. Of course, we all need to invest continuous and regular time in marketing our businesses in order to stay in business.

Why Getting Older and Wiser Rocks
Why Getting Older and Wiser Rocks Getting older and wiser is absolutely bloody awesome. Personally, I reject the ageist beliefs that a lot of people go along with in our society. Instead, I choose leadership. By this I mean that I recognise that I am in a leadership position relative

Australian Businesses that make a Difference in Rural Western Australia
Australian Businesses that make a Difference in Rural Western Australia We often don’t think about the Australian businesses that make a real difference in our rural communities. Yet their products are important tools in our businesses and our homes. They become part of the infrastructure that makes our communities work.

You’re Awesome and There’ll Never be Another You
You’re Awesome and There’ll Never be Another You At the very core of all business marketing is who you are as a unique individual. This directly impacts the way you run your business and what you offer the marketplace. All of us need to know ourselves, and what makes

What are you Waiting for?
What are you Waiting for? I spent so much of my life waiting for things. I used to have this terrible passive belief that “everything was going to work out.” I believed that I just had to keep enduring things because I’d be able to look back eventually and smile

Following the Norm is Boring, Different is Awesome
Following the Norm is Boring, Different is Awesome I’m not a huge fan of the norm. From what I’ve experienced, when things become standard or run of the mill, they’re often a less than great experience. I didn’t always feel this way. I actually used to look at the websites

The Uses and Limitations of Artificial Intelligence: Why AI is BS
The Uses and Limitations of Artificial Intelligence: Why AI is BS There is a huge amount of hoo-haa being thrown around everywhere about Artificial Intelligence at the current time. You can’t go anywhere without even basic software applications banging on about it. For example, I can’t even open a PDF

Time Management a Total Shit Show for you at the Moment? Here’s a few tips I Learnt the Hard way
Time Management a Total Shit Show for you at the Moment? Here’s a few tips I Learnt the Hard way Time management has certainly been an absolute shit show for me. Feeling like you’re fighting an ongoing battle with time and always losing is awfully painful. Because time is of

Life Gone to hell in a Hand Basket? You’ll be Okay
Life Gone to hell in a Hand Basket? You’ll be Okay Has shit gone seriously south for you? I can relate. But these days when shit goes wrong I’ve got a few more tricks up my sleeve to handle it, without wearing my body out feeling miserable and stressed. I’m

Shit, did I just say that . . . . ?
Shit, did I just say that . . . . ? Anyone feel like they could communicate a bit better? I definitely could. As I’m female, I have no trouble speaking. But I don’t always communicate what I want or need to say. This partly results from the fact that

A Feedback Survey is the Most Offensive Thing you can Send me
A Feedback Survey is the Most Offensive Thing you can Send me I don’t know about you, but I’m roundly sick of being continuously emailed and texted for my feedback. Often such requests are presented after the most trivial of interactions with a business. Or, worse, I’m both texted and

Block some time off Before you die of Exhaustion
Block some time off Before you die of Exhaustion Small business people have the most amazing work ethics. They work whenever they can. They’ll often even use their weekends, public holidays and evenings to squeeze more work in. They love to get their hands dirty and to make beautiful things

Why the Language we use is so Important
Why the Language we use is so Important We all know that communication is critical. In our personal lives, we’ve all lived through situations where what we’ve chosen to say, or how we’ve chosen to address something has made a world of difference to whether we’ve achieved a positive outcome

Marketing can be Awesome
Marketing can be Awesome Marketing unfortunately can be seen as something sleazy or icky, and as a thing that is separate to everyday business activities. It is neither, though it definitely can be sleazy and icky when done badly. Firstly though, I’ll define what I mean by marketing. I’m using

Why you can’t take the Human out of Business Communication
Why you can’t take the Human out of Business Communication I don’t know about you, but I believe that you can never take the human out of business communication. By this I mean, you can’t just throw any old crap up on your website or social media, and expect that

Some Common Traits of People Running Small Businesses
Some Common Traits of People Running Small Businesses I love people who run their own small businesses. The reason I love people who run small businesses is because they share the below awesome traits. To clarify though, I’m not saying that other people don’t have the below fabulous traits too.

Surviving Small Business Fatigue
Surviving Small Business Fatigue How are you doing? I hope that you’re going okay and that you’re not feeling completely reamed up the proverbial. Because let’s face it, if you’ve got a small business you would’ve experienced severe fatigue at one point or other. Firstly, I just want to state

How to get Better Service From Businesses
How to get Better Service From Businesses 1. Do Your Homework Before you engage a business, do some research. If you know other people who’ve used their services, talk to them. Look at their website and any other information they provide. Most importantly though, speak to them and ask questions.

Why Every Business Needs Professional Photos
Why Every Business Needs Professional Photos Local professional photographers are seriously worth their weight in gold. While I love writing, I hate being confronted by a wall of text. Words, quite simply, need images. It’s a bit like the sky. You need the beautiful blue sky, but you need the

Why Government Over Reach Must be Prevented
Why Government Over Reach Must be Prevented It was March 2022. The WA Government was enforcing “emergency” laws left right and centre, because there was a pandemic on. Where previous pandemics had always previously been responded to with calm, this time there had to be panic, and it had to

Funny Billboards
Funny Billboards Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards. I hope you enjoy them. Beautifully done. Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up. Thanks to