Annemaree Jensen Marketing

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Why the Current AI Frenzy Will Not Last

I’m not opposed to using any form of technology, and I’ll happily use AI if it serves my purposes.
Like most copywriters, I write to encourage AI to pick up my client’s content, because I’ll do whatever needs to be done to support Australian small and medium businesses.
But I predict it’s just a matter of time before the tiresome and annoying AI frenzy that we’re dealing with at the moment will disappear.

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How to Improve Brand Loyalty

Brand loyalty is extremely powerful and a topic that is worth exploring in depth.  But firstly, let me just say that I am aware that the woman in the above photograph looks like she’s had way too much coffee.  However, because she is a great example of a happy customer,

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The Worst Business Buzzwords Ever

What buzzwords and catchphrases do you love or hate? Personally, I love to hate the following buzzwords: Team I’m a proud individualist, so I’m not endeared to the word team at all.  And I especially hate it when it’s used in place of the word staff.  Personally, if I’m a

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Change Equals Growth

I discovered how brilliant change is later than a lot of people do, and I seriously wonder why it took me so long.    These days I absolutely love change and the growth that goes along with it. And this makes sense, because every living organism is designed to grow. 

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Start Local First: Marketing a New or Growing Business

The Most Effective Way to Market a New or Growing Business When I first started my business many years ago I was a complete space cadet. I thought that because I had a website up on the internet, I’d somehow magically attract business enquiries from across the state and across

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6 of the Most Humorous Advertising Videos Ever Made

6 of the Most Humorous Advertising Videos Ever Made I love humorous advertising videos because they celebrate what it is to be human, and they’re of course entertaining as well as memorable. We all get bogged down in seriousness, and humour is so valuable in giving us more lightness in

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Why Getting Older and Wiser Rocks

Why Getting Older and Wiser Rocks Getting older and wiser is absolutely bloody awesome. Personally, I reject the ageist beliefs that a lot of people go along with in our society. Instead, I choose leadership. By this I mean that I recognise that I am in a leadership position relative

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You’re Awesome and There’ll Never be Another You

You’re Awesome and There’ll Never be Another You   At the very core of all business marketing is who you are as a unique individual.  This directly impacts the way you run your business and what you offer the marketplace. All of us need to know ourselves, and what makes

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What are you Waiting for?

What are you Waiting for? I spent so much of my life waiting for things. I used to have this terrible passive belief that “everything was going to work out.” I believed that I just had to keep enduring things because I’d be able to look back eventually and smile

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Following the Norm is Boring, Different is Awesome

Following the Norm is Boring, Different is Awesome I’m not a huge fan of the norm. From what I’ve experienced, when things become standard or run of the mill, they’re often a less than great experience. I didn’t always feel this way. I actually used to look at the websites

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three minions

Shit, did I just say that . . . . ?

Shit, did I just say that . . . . ? Anyone feel like they could communicate a bit better? I definitely could. As I’m female, I have no trouble speaking.  But I don’t always communicate what I want or need to say. This partly results from the fact that

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Block some time off Before you die of Exhaustion

Block some time off Before you die of Exhaustion Small business people have the most amazing work ethics.  They work whenever they can.  They’ll often even use their weekends, public holidays and evenings to squeeze more work in. They love to get their hands dirty and to make beautiful things

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Why the Language we use is so Important

Why the Language we use is so Important We all know that communication is critical. In our personal lives, we’ve all lived through situations where what we’ve chosen to say, or how we’ve chosen to address something has made a world of difference to whether we’ve achieved a positive outcome

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Marketing can be Awesome

Marketing can be Awesome Marketing unfortunately can be seen as something sleazy or icky, and as a thing that is separate to everyday business activities. It is neither, though it definitely can be sleazy and icky when done badly. Firstly though, I’ll define what I mean by marketing. I’m using

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Some Common Traits of People Running Small Businesses

Some Common Traits of People Running Small Businesses I love people who run their own small businesses. The reason I love people who run small businesses is because they share the below awesome traits. To clarify though, I’m not saying that other people don’t have the below fabulous traits too.

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Surviving Small Business Fatigue

Surviving Small Business Fatigue How are you doing? I hope that you’re going okay and that you’re not feeling completely reamed up the proverbial. Because let’s face it, if you’ve got a small business you would’ve experienced severe fatigue at one point or other. Firstly, I just want to state

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How to get Better Service From Businesses

How to get Better Service From Businesses 1. Do Your Homework Before you engage a business, do some research.  If you know other people who’ve used their services, talk to them.  Look at their website and any other information they provide. Most importantly though, speak to them and ask questions. 

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Why Every Business Needs Professional Photos

Why Every Business Needs Professional Photos Local professional photographers are seriously worth their weight in gold. While I love writing, I hate being confronted by a wall of text. Words, quite simply, need images. It’s a bit like the sky.  You need the beautiful blue sky, but you need the

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mona lisa wearing mask

Why Government Over Reach Must be Prevented

Why Government Over Reach Must be Prevented It was March 2022.  The WA Government was enforcing “emergency” laws left right and centre, because there was a pandemic on.  Where previous pandemics had always previously been responded to with calm, this time there had to be panic, and it had to

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Meghan and Harry trying to move away from family billboard

Funny Billboards

Funny Billboards Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards. I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to

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