Annemaree Jensen Marketing

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Start Local First: Marketing a New or Growing Business

The Most Effective Way to Market a New or Growing Business When I first started my business many years ago I was a complete space cadet. I thought that because I had a website up on the internet, I’d somehow magically attract business enquiries from across the state and across

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6 of the Most Humorous Advertising Videos Ever Made

6 of the Most Humorous Advertising Videos Ever Made I love humorous advertising videos because they celebrate what it is to be human, and they’re of course entertaining as well as memorable. We all get bogged down in seriousness, and humour is so valuable in giving us more lightness in

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Why Getting Older and Wiser Rocks

Why Getting Older and Wiser Rocks Getting older and wiser is absolutely bloody awesome. Personally, I reject the ageist beliefs that a lot of people go along with in our society. Instead, I choose leadership. By this I mean that I recognise that I am in a leadership position relative

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You’re Awesome and There’ll Never be Another You

You’re Awesome and There’ll Never be Another You   At the very core of all business marketing is who you are as a unique individual.  This directly impacts the way you run your business and what you offer the marketplace. All of us need to know ourselves, and what makes

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What are you Waiting for?

What are you Waiting for? I spent so much of my life waiting for things. I used to have this terrible passive belief that “everything was going to work out.” I believed that I just had to keep enduring things because I’d be able to look back eventually and smile

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Following the Norm is Boring, Different is Awesome

Following the Norm is Boring, Different is Awesome I’m not a huge fan of the norm. From what I’ve experienced, when things become standard or run of the mill, they’re often a less than great experience. I didn’t always feel this way. I actually used to look at the websites

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Shit, did I just say that . . . . ?

Shit, did I just say that . . . . ? Anyone feel like they could communicate a bit better? I definitely could. As I’m female, I have no trouble speaking.  But I don’t always communicate what I want or need to say. This partly results from the fact that

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Block some time off Before you die of Exhaustion

Block some time off Before you die of Exhaustion Small business people have the most amazing work ethics.  They work whenever they can.  They’ll often even use their weekends, public holidays and evenings to squeeze more work in. They love to get their hands dirty and to make beautiful things

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Why the Language we use is so Important

Why the Language we use is so Important We all know that communication is critical. In our personal lives, we’ve all lived through situations where what we’ve chosen to say, or how we’ve chosen to address something has made a world of difference to whether we’ve achieved a positive outcome

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Marketing can be Awesome

Marketing can be Awesome Marketing unfortunately can be seen as something sleazy or icky, and as a thing that is separate to everyday business activities. It is neither, though it definitely can be sleazy and icky when done badly. Firstly though, I’ll define what I mean by marketing. I’m using

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Some Common Traits of People Running Small Businesses

Some Common Traits of People Running Small Businesses I love people who run their own small businesses. The reason I love people who run small businesses is because they all share the below awesome traits. To clarify though, I’m not saying that other people don’t have the below traits, they

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Surviving Small Business Fatigue

Surviving Small Business Fatigue How are you doing? I hope that you’re going okay and that you’re not feeling completely reamed up the proverbial. Because let’s face it, if you’ve got a small business you would’ve experienced severe fatigue at one point or other. Firstly, I just want to state

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How to get Better Service From Businesses

How to get Better Service From Businesses 1. Do Your Homework Before you engage a business, do some research.  If you know other people who’ve used their services, talk to them.  Look at their website and any other information they provide. Most importantly though, speak to them and ask questions. 

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Why Every Business Needs Professional Photos

Why Every Business Needs Professional Photos Local professional photographers are seriously worth their weight in gold. While I love writing, I hate being confronted by a wall of text. Words, quite simply, need images. It’s a bit like the sky.  You need the beautiful blue sky, but you need the

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mona lisa wearing mask

Why Government Over Reach Must be Prevented

Why Government Over Reach Must be Prevented It was March 2022.  The WA Government was enforcing “emergency” laws left right and centre, because there was a pandemic on.  Where previous pandemics had always previously been responded to with calm, this time there had to be panic, and it had to

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Meghan and Harry trying to move away from family billboard

Funny Billboards

Funny Billboards Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards. I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to

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5 Reasons Hiring a Copywriter Pays Dividends

5 Reasons Hiring a Copywriter Pays Dividends Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you.     These small business owners simply write to help other businesses achieve their commercial goals for a living.  Specifically, Hubspot defines copywriting as

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5 Reasons Business Ethics are Paramount

5 Reasons Business Ethics are Paramount Now more than ever, businesses who know right from wrong will thrive. A business owner’s ethics have always been absolutely critical, but these days we’re all more tired of being poorly treated than we used to be. We’re more wary of businesses that aren’t

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Why Running Your Business Your way is Powerful

Why Running Your Business Your way is Powerful The most beautiful thing about business is that you can do it exactly how you want to do it. Want to present a thank you video after a customer makes a purchase on your website showing yourself in a leotard doing a

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6 Benefits of Working from Home in Business

6 Benefits of Working from Home in Business 1. You get more done Productivity can be a boring topic, so I’m not going to bang on about it.  Essentially though, you can get a lot more done running a business from home.  There’s no interruptions or casual chatter to distract

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How Dodgy Bloomers Create Resourcefulness

How Dodgy Bloomers Create Resourcefulness During high school, I unfortunately had to attend a compulsory subject called Physical Education, or PE. I boarded at a co-educational boarding school in Perth for all my high school years. I was a rank outsider from station territory in the bush, where most of

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5 Personal Benefits of Running a Small Business

5 Personal Benefits of Running a Small Business I’ve been in small business for over seven years, and I love the fact that I’ve received a number of personal benefits over that time. Sure, the financial benefits you receive from running a small business are super important. But personal benefits

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Why Good Copywriting is a Worthwhile Investment

Why Good Copywriting is a Worthwhile Investment We all love to read well written copy. Reading well written copy is like drinking a super large mug of your favourite coffee on a cold morning. You drink happily, eager for the next gorgeous sip. You savour every minute of the experience.

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What Makes the Best Clients

What Makes the Best Clients Are you frustrated because you aren’t working with the kind of clients you’d like to work with? I’ve been in business for a while, and I’m now at a point where I’m working with a few seriously awesome clients. They’re very different people from very

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