Why You Should Inject Humour Into Your Small Business Copy Humour in small business copy is not only entertaining, it’s highly memorable. Businesses that make the effort to write original copy that expresses their style and personality are always rewarded. Australian business White Label Comedy provides a good example. If you click on the Entertain, […]
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Why Writing is so Important in Business, and Everywhere Else too Writing is very powerful. As an example, have you ever been reduced to a blubbering teary mess because you’ve got a major I.T. problem and an error message flashing on the screen that is seemingly written in another language? I have. And actually, if
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4 Icky Buzzwords That Make me Cringe Writing can be joyful, entertaining, inspirational and life-changing. However, writing that utilises the latest buzzwords is absolutely dead in the water to me, even before I move beyond the headline. Do you agree? Over used icky buzzwords remind me of those awful songs from 20 years ago that
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