Marketing

Brand loyalty is extremely powerful and a topic that is worth exploring in depth.  But firstly, let me just say that I am aware that the woman in the above photograph looks like she’s had way too much coffee.  However, because she is a great example of a happy customer, I just had to include […]

What buzzwords and catchphrases do you love or hate? Personally, I love to hate the following buzzwords: Team I’m a proud individualist, so I’m not endeared to the word team at all.  And I especially hate it when it’s used in place of the word staff.  Personally, if I’m a staff member I know that

Firstly, I need to thank the awesome Nat Korak from The Content Collab for discussing the touchpoints concept as part of an awesome presentation at a Wheatbelt Business Network event. A touchpoint, according to Merriam-Webster, is “an interaction for the purpose of building or maintaining a relationship.”  And in the context of marketing it’s defined

Have you come across comical photos on business websites? I have. Below are six examples of photos I’d never use to market a business: 1. Out of place and low resolution stock photos of people Don’t get me wrong, this woman’s afro is impressive and that terry towelling outfit is totally wild. The problem is,

The Most Effective Way to Market a New or Growing Business When I first started my business many years ago I was a complete space cadet. I thought that because I had a website up on the internet, I’d somehow magically attract business enquiries from across the state and across the country. I soon discovered

6 of the Most Humorous Advertising Videos Ever Made I love humorous advertising videos because they celebrate what it is to be human, and they’re of course entertaining as well as memorable. We all get bogged down in seriousness, and humour is so valuable in giving us more lightness in our lives.  And, according to

The Magical Combination of Exceptional Service and Business Marketing The quality of service we provide to our clients and customers is intrinsically and inseparably related to our marketing efforts. Of course, we all need to invest continuous and regular time in marketing our businesses in order to stay in business. However, this article looks at

You’re Awesome and There’ll Never be Another You   At the very core of all business marketing is who you are as a unique individual.  This directly impacts the way you run your business and what you offer the marketplace. All of us need to know ourselves, and what makes our businesses special and valuable

The Uses and Limitations of Artificial Intelligence: Why AI is BS There is a huge amount of hoo-haa being thrown around everywhere about Artificial Intelligence at the current time. You can’t go anywhere without even basic software applications banging on about it.  For example, I can’t even open a PDF document on my computer without

Marketing can be Awesome Marketing unfortunately can be seen as something sleazy or icky, and as a thing that is separate to everyday business activities. It is neither, though it definitely can be sleazy and icky when done badly. Firstly though, I’ll define what I mean by marketing. I’m using Shopify’s definition, which simply states