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The Number of Touchpoints You Need Before a Client Buys From Your Business

Firstly, I need to thank the awesome Nat Korak from The Content Collab for discussing the touchpoints concept as part of an awesome presentation at a Wheatbelt Business Network event. A touchpoint, according to Merriam-Webster, is “an interaction for the purpose of building or maintaining a relationship.”  And in the context of marketing it’s defined […]

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