Why I Have So Much Hope for Australia & the World Despite some of the experiences we’ve lived through in the last few years, I will always feel very positive about the future of Australia and the world. I feel this way because our individual choices and actions as human beings have an enormous effect, […]
Why I Have So Much Hope for Australia & the World Read More »
Saying no is one of the most powerful things you can do in life. Saying no to something that isn’t what you want and that isn’t a good use of your time means that even if nothing else is happening at the time, you are actually saying yes to something that is what you want and that is a good use of your time.
Why Your Life and Your Business Depends on You Being Able to Say No Read More »
I’m not opposed to using any form of technology, and I’ll happily use AI if it serves my purposes.
Like most copywriters, I write to encourage AI to pick up my client’s content, because I’ll do whatever needs to be done to support Australian small and medium businesses.
But I predict it’s just a matter of time before the tiresome and annoying AI frenzy that we’re dealing with at the moment will disappear.
Why the Current AI Frenzy Will Not Last Read More »
I don’t know about you, but I absolutely love talking about the energy behind money. All of us have experienced the energy behind money at some point, either when we’ve given it, received it, or both.
Keep the Faith: Money Will Always Flow to You Read More »
I recently started wearing my very first pair of reading glasses. I’ve never ever worn glasses before, so wearing glasses is completely foreign territory for me. Of course I’m not the only one, this is foreign territory for anyone who goes through life without glasses until they start needing them for reading. But for me
How to Enjoy (Rather Than Stress Out About) Your First Pair of Reading Glasses Read More »
I was talking to a good friend of mine the other day. She mentioned how soulless, dreary and unsatisfying the shopping centre experience is, with these centres dominated by large corporate chains and franchises. She commented on how difficult it was to find interesting Christmas gifts when there aren’t small businesses around at shopping centres.
Buying from Australian Small Businesses is a Vote for the World You Want to See Read More »
Brand loyalty is extremely powerful and a topic that is worth exploring in depth. But firstly, let me just say that I am aware that the woman in the above photograph looks like she’s had way too much coffee. However, because she is a great example of a happy customer, I just had to include
How to Improve Brand Loyalty Read More »
What buzzwords and catchphrases do you love or hate? Personally, I love to hate the following buzzwords: Team I’m a proud individualist, so I’m not endeared to the word team at all. And I especially hate it when it’s used in place of the word staff. Personally, if I’m a staff member I know that
The Worst Business Buzzwords Ever Read More »
I discovered how brilliant change is later than a lot of people do, and I seriously wonder why it took me so long. These days I absolutely love change and the growth that goes along with it. And this makes sense, because every living organism is designed to grow. As soon as we are
Change Equals Growth Read More »
Firstly, I need to thank the awesome Nat Korak from The Content Collab for discussing the touchpoints concept as part of an awesome presentation at a Wheatbelt Business Network event. A touchpoint, according to Merriam-Webster, is “an interaction for the purpose of building or maintaining a relationship.” And in the context of marketing it’s defined
The Number of Touchpoints You Need Before a Client Buys From Your Business Read More »
