Copywriting

I’m not opposed to using any form of technology, and I’ll happily use AI if it serves my purposes.
Like most copywriters, I write to encourage AI to pick up my client’s content, because I’ll do whatever needs to be done to support Australian small and medium businesses.
But I predict it’s just a matter of time before the tiresome and annoying AI frenzy that we’re dealing with at the moment will disappear.

Shit, did I just say that . . . . ? Anyone feel like they could communicate a bit better? I definitely could. As I’m female, I have no trouble speaking.  But I don’t always communicate what I want or need to say. This partly results from the fact that I’m naturally shy and awkward,

Why the Language we use is so Important We all know that communication is critical. In our personal lives, we’ve all lived through situations where what we’ve chosen to say, or how we’ve chosen to address something has made a world of difference to whether we’ve achieved a positive outcome or not. Just like in

Why you can’t take the Human out of Business Communication I don’t know about you, but I believe that you can never take the human out of business communication. By this I mean, you can’t just throw any old crap up on your website or social media, and expect that this will do for your

Funny Billboards Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards. I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to Nathan Davidson at Ranker.com. Gold. 

3 Awesome Videos that Demonstrate the Power of an Effective Video Script Videos have always been one of the most effective mediums of communication. People love them because they’re full of life, humour and action.  And they tell a story really well. Funny and well written video scripts create the most memorable advertisements and the

5 Reasons Hiring a Copywriter Pays Dividends Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you.     These small business owners simply write to help other businesses achieve their commercial goals for a living.  Specifically, Hubspot defines copywriting as “words, either written or spoken,

Why Good Copywriting is a Worthwhile Investment We all love to read well written copy. Reading well written copy is like drinking a super large mug of your favourite coffee on a cold morning. You drink happily, eager for the next gorgeous sip. You savour every minute of the experience. On the other hand, bad

5 of the Funniest Advertising Videos on Youtube It’s been a big year, as they always are. Or, if you are reading this at another part of the year, I think you still need some light hearted fun. So, I thought I’d post some beautifully made advertising videos that will hopefully make you laugh. Some

Why Business Blogs are Important 1. SEO: Blogs draw people to your site for a solution to a particular problem Blog articles on your business website are important because quite simply, they’re a fabulous search engine optimisation tool. This is because creating high quality blog articles that actually help your customers with solutions to their